Rhodium Burns Hands Platinum Cures

Grinding processes to add a different color and appeal to the jewelry; has been causing very serious production costs in the recent period. Rhodium, whose price has increased even more than gold; Its price has more than doubled during the pandemic period. Rhodium, which is used in white gold, silver, and jewelry, and to add different colors to jewelry, now leaves its place to platinum plating, which is 8 times more affordable than itself. Ümit Çağlar, General Manager of Alex Makine; said that platinum plating solutions, which are 8 times cheaper than rhodium plating, are in high demand. Noting that they cooperated with Pino Alidor, one of the world’s leading brands in the field of coating, Ümit Çağlar said; “Some of our customers, after platinum plating, insert the product into rhodium in a very short time and achieve the shine they always get in a much more economical way. Transfer; economy cycle. Our platinum coatings became the favorite of our friends who produce jewelry from Kahramanmaraş and Istanbul in the new year. There is a noticeable movement in the markets. We expect more revival after July. Increasing consumption of consumables means turning the wheels of production.”