Noktamodel presented the “casting chain” concept to the sector for the first time at the last Istanbul Fair held in March 2019 and aroused admiration. So much so that since then, there has been a trend of chains, especially in the gold jewelry sector. While the company is deepening in the concept of “casting chain”, it is also preparing new surprises for the October Fair. One of them is the FIORE Collection, which offers the manufacturer the opportunity to design on the counter.
Thousands of pieces of collection including customizable models will be presented at the Noktamodel booth. Ismet Manla, the Noktamodel representative, who trusts the FIORE Collection very much, “What distinguishes this collection from the others?” He answered the question as follows: “The FIORE Collection is actually a two-year project. Because in order to harmonize thousands of parts with each other on the bench, serious engineering work is required as well as design. In this process, we have created a very solid infrastructure. It is now possible to build hundreds of new collections on this infrastructure.” Sara Mouhbani from the Noktamodel sales team said that customers have been waiting for this collection for a long time, but the launch was delayed for a while due to the pandemic. Mouhbani added, “I think it was as admirable as the cast chains, we owe our designer friends for their efforts.” The dealership manager of the company, Danya Arab, claimed that he believed that the FIORE Collection would make everyone happy. According to Arab, the most important reason for this is as follows: “Imagine a collection that is admired and bought by hundreds of manufacturers, but the resulting thousands of models are not the same as any other. In other words, this is a collection that is open to everyone but also special for you. It all depends on your design horizon as a jeweler and your skills on the counter.”